The NTA Transport project will be transformative for Tel Aviv, linking communities and districts with high quality rail and metro lines. The network coverage and scale are significant with multiple lines and stations that include underground and at grade stops. We have been supporting NTA with their sustainability strategy for many years, in partnership with our sister company Useful Projects.  

Alongside the strategic work we have helped the client team, designers and delivery partners with the principles of Human Centered Design (HCD). Providing workshops and tools we have introduced HCD and the role this plays in infrastructure including comfort, safety, health and welfare and natural wayfinding. 

Applying HCD principles ,we prepared a guide for the integration of art and advertising across the network so that these interventions are positive and complimentary.